At Celsia we know that energy commercialization has transcended the traditional concept of buying and selling the service, and we have set out to become allies in energy efficiency for our clients. For this reason, we dare to incorporate products and services tailored to your needs and the market (thereby also contributing to compliance with the MEGA), with policies and goals that seek integral commercial-risk management, from negotiation to delivery of products and services to both wholesale and retail market clients.
Retail Commercialization
Through retail commercialization, we supply energy to clients throughout different municipalities in the Colombian territory:
in Tolima.
in Valle del Cauca.
in Chocó.
We also deliver products and services to unregulated energy clients in both Colombia and Panama.
In Colombia, unregulated clients are those whose maximum demand exceeds 55 MWh/month or 100 kW of power, and have contracted energy supply as a large customer. For their part, regulated clients adhere to the contract of uniform conditions of the chosen marketer.
Finally, in Panama we serve the demand of large clients; that is, those with demand greater than 55 MWh/month or 100 kW of power.
Our objective is to serve all our regulated and non-regulated clients, leveraging ourselves in the development of new products and services that allow us to satisfy their needs and expectations.
Wholesale Commercialization
Wholesale Commercialization is the competitive market developed from the restructuring and modernization processes of the Colombian electricity sector.
Exchanges of large blocks of energy among the different agents occur in this market, contributing to the reliable supply and efficient formation of energy prices in the country. These aspects are fundamental for the economic growth of society and their proper management leads to the generation of value for the Organization and for our Stakeholders.
Our Wholesale Commercialization Management is made up of two links through which energy can be negotiated:
- Bilateral or long-term market contracts, which correspond to a direct negotiation scheme between market agents: generators and marketers.
- The energy exchange or short-term market. This is the next day’s market, with participation obligation for all generators registered with the market and subject to the regulations established for such participation.
Wholesale Management also includes our participation in the reliability charge and its corresponding security rings, such as:
- Secondary markets and voluntary disconnectable demand.
- The derivatives market.
- Fuel management
Retail Commercialization
Our clients are served in the strategic units of the Energy and Home and Cities and Companies Businesses, which offer products and services focused on optimizing energy consumption, the availability of service support and the development of projects for cities and towns, with energy solutions that sustainably benefit the community.
Our portfolio of services includes:
- Conventional energy, self-generation, backup energy, efficient lighting and solar energy.
- Thermal district and cogeneration.
- Electric mobility.
- A home line with efficient lighting products (light bulbs) and household appliances (refrigerators, washing machines, televisions, etc.) with direct financing on the energy bill.
- Internet service in Valle del Cauca.
- Sewerage service in Serena del Mar (Cartagena, Colombia).
Likewise, our billing and collection processes allow us to incorporate in the energy bill services provided by third parties, such as:
- Cleaning service.
- Public lighting.
- Mass credit and insurance products.
We also use the bill to manage the security and citizen coexistence rate in Valle del Cauca and the surcharge per kilowatt/hour consumed. Finally, we are preparing to incorporate the billing of the new aqueduct, gas and telecommunications services in Serena del Mar (Cartagena, Colombia).
(EU3)
Clients by Type (Wholesale and Retail)
Notes to the Table:
Retailer
- Between 2018 and 2019, in the Celsia Valle market, we had a 3.98% increase in the number of regulated clients, with a net of 24,789 new clients, of which 24,439 were residential.
- The variation of unregulated clients corresponds to the 118, which were served by Celsia Tolima. The increase in clients was 15%.
- At the end of 2019, we served 63,133 clients in the Cetsa regulated market, 504,151 in the Celsia Tolima market and 584,862 in the Celsia Valle market, with an increase in clients of nearly 85%, compared to 2018.
- New business clients are served from Celsia Valle with national coverage.
Wholesaler
- Colombia. The number of clients had a reduction given the effect of consolidating energy sales in contracts in a single agent (including reliability secondary-market clients).
- Panama. In 2019 there was growth due to the adjudication of large-client energy contracts.
Electricity Sales (Retail Commercialization)
(C-CO1)
Notes to the Table:
The 118 GWh-year reported in Central America in 2019 correspond to energy sales to large customers in Panama.
Incorporating the Tolima market in serving the Celsia retail market in Colombia increased our sales of conventional energy by 32%, and our regulated and unregulated customers by 85%, compared to 2018.
- In the Valle del Cauca and Chocó market, we served 647,995 regulated customers, to whom we supplied 1,276 GWh.
- In the Tolima market, we served 504,151 regulated customers, with energy sales of 502 GWh in seven months.
- In Celsia Colombia, we served a total of 763 unregulated clients in the national territory, with sales of 1,223 GWh.
Other Income Associated with the Electric Power Supply in Colombia (COP billion) (Retail)
(C-CO2)
Notes to the Table:
In 2019, we did not develop public lighting Annual Operating and Maintenance (AO&M) activities.
Sales of Electricity, Gas and Fuel (Wholesale Commercialization)
(C-CO1)
Notes to the Table:
1. The total Electricity Sales from 2016, 2017 and 2018 were modified, due to the inclusion of the Category of Export Sales
2. This table does not include the sale of liquified fuel (GTBU-year), since there were no sales in this component.
We promote energy solutions with the portfolio to meet our goals, with growth of nearly 79% between 2018 and 2019.
For commissions from the billing service and collection of the cleaning service, we collected COP 9.541 billion in the Valle del Cauca market and COP 2.306 billion in the Tolima market. With the development of housing projects, during 2019 we incorporated clients in Palmira and Jamundí, Valle del Cauca. Additionally, we contracted the billing and collection of the cleaning service with two new companies: Aseo Argelia, which serves clients in Algeria, Valle del Cauca, and Ciudad Limpia, which serves clients in Candelaria and Jamundí, Valle del Cauca.
In the item of billing of credits and insurance, in the Tolima market we collected COP 243 million and in Valle COP 1.739 billion.
During 2019, we identified new clients subject to the collection of the citizen security and coexistence tax in Valle del Cauca, which resulted in higher billing and collection of the tax and the corresponding 34% increase in the commission in favor of Celsia. Our referred tax is applied in the Department of Valle del Cauca, with the exception of the municipality of Palmira.
In Colombia we achieved a compliance of 115% of the budgeted commercialization margin. We actively participated in the different summons for energy supply, as well as in the auction of non-conventional renewable sources, awarded with the Acacias II and Camelia projects.
New Challenges
- Short Term0 to 2 years
- Medium Term3 to 5 years
- Long Term6 years or more
Expand the scope of the new commercial system to serve clients in the Valle del Cauca regulated market, on a platform that allows them to consolidate their information to manage the products and services available to them.
Develop an electric-mobility pilot in Colombia with individual solutions that facilitate access to electric transport.
Promote the use of unconventional sources of electrical energy with the offer of customized photovoltaic systems in both Colombia and Central America.
WholesaleMaintain the levels of participation in the different processes of buying and selling energy for 2020.
Consolidate 2,000 regulated end clients in new markets with conventional energy and new business products that guarantee their retention for compliance with the MEGA.
Expand participation in the unregulated market in Central America with our own energy.
Increase the supply of distributed generation through solar panels.
WholesaleExplore management tools and models, and incorporate those that contribute to the continuous improvement of the processes associated with wholesale commercialization.
Evaluate the organization’s product and service portfolio to incorporate businesses at the forefront of regulations and technological advancement.
Develop integral offers of products and services, tailored for different market segments.
WholesaleIncorporate new generation projects that the Organization develops, such as photovoltaic, wind farms and other technologies, into wholesale market management.
Glossary
Wholesale Commercialization
Transactions between generating agents and marketers that represent end clients.
Retail Commercialization
Transactions between an energy trading company and the end user, such as homes, shopping centers, industry, etc.
Regulated Clients
The vast majority; residential or small business clients with a maximum consumption of 55 MWh/month or 100 kW of power.
Unregulated Clients
Large consumers of energy; for this condition, they are free to contract the provision of the energy service with the company that offers them a better price in generation and marketing.